| Now I'm sure many of the most famous and or | | | | melds with such a target audience. This second style |
| notorious of bloggers and article writers will disagree | | | | I'll refer to as the emotional approach. |
| with me and might have many different angles and | | | | You are simply moved to write. You write from the |
| additions to what I'm about to express, but as I see | | | | heart. Your intended target is anyone who is willing to |
| it there really are only two ways to go about writing | | | | listen to your message, for you write with total |
| an article. | | | | emotion and or passion. You have perhaps the same |
| The first maybe be broken down in to several steps, | | | | objectives, but more often that not the two |
| but I refer to it more as a technical and sniper like | | | | techniques are but night and day. |
| targeting style. For fun I'll call it the tactical approach. | | | | Your niche maybe more yourself reflected in a mirror |
| You start by figuring out who you want to target. | | | | than anyone particular group of people. Eventually |
| You delve in to their psyche, you try to think as | | | | your niche will find you more than you locating a |
| they are thinking. You start carving away until you | | | | niche. You write what you feel is important and |
| find the ultimate keywords in your arsenal that will | | | | believe their is someone out there that will resonate |
| attract such an audience in the particular niche that | | | | with what you have put down in writing. |
| you have chosen. | | | | You will write with certain examples and stories of |
| You then begin to formulate possible topics or | | | | how your tips, systems, or processes have affected |
| valuable information you think that they might be | | | | you, your business, your results. You will engage the |
| yearning for to solve their deepest most intimate | | | | reader with pictures in their head and light bulbs |
| problems. Your intent is to ease their pain and | | | | shining about. Your empathy will shine through, your |
| suffering while offering them some tips to alleviate | | | | readers will be able to see themselves in your stories, |
| such pain, and ultimately eradicating their suffering | | | | they will see you in theirs. They will know that you |
| with the product you just happen to offer. | | | | are their to help them and alleviate their pain and |
| You put together the step by step process, that | | | | suffering that they have so long endured. |
| marches along one, two, three, four, that has helped | | | | Your goal was no different than the first approach. |
| you many times to show case that you empathize | | | | The only difference is how you came to the same |
| with them, because you yourself have walked that | | | | conclusion. To earn a little more notoriety, and little |
| same path before. You figure out ways to carefully | | | | more trust and a little more sustenance to continue |
| place your keywords through out your article, just | | | | to carry on. |
| enough not to be annoying, but plenty enough for | | | | Neither approach is wrong nor right. Both will convey |
| the search engines to pick up on your Search Engine | | | | to different types of people and at different times |
| Optimization (SEO) techniques. | | | | for the same people. My main point is more to |
| If your preparations and planning have been carried | | | | showcase that if you're constantly struggling with |
| out correctly you'll have endeared several more | | | | one style of writing then maybe you should look to |
| readers both to your name and to your products. | | | | the other and it might bring about a while new world |
| Their trust in you will grow and you'll continue on to | | | | for you. |
| fight another day. | | | | Perhaps at times it would be a good lesson to have |
| The second is a completely different style. There | | | | the same topic and write it from both approaches. |
| maybe some research to facts involved, however, | | | | As comments and views come in you can compare |
| the over all technique is completely different. | | | | the results. I'm sure certain items learned from one |
| The author of the second style spends little time | | | | style can be introduce to make the other that more |
| with keyword research, discovering niches, and mind | | | | affective, you will grow as an author. |