| Linking is an easy way to be noticed by search | | | | sites will subsequently link to you. |
| engines and to ensure your SEO campaign is | | | | In this same example, you would want your site to |
| successful. The more relevant links your site has, the | | | | have links to other Hawaiian-related sites, such as |
| more valuable your site becomes. However, sites | | | | airlines, hotels in Hawaii, Hawaiian activities, and so on. |
| that contain few links may not be considered to be | | | | It is an important factor in linking popularity that you |
| of much value. Links play a very important role in | | | | get people in related categories to link to your site. |
| your website's PageRank. Google, MSN, and others | | | | Search engines will also pay close attention to the |
| currently use multiple link popularity analyses as a | | | | text in links. Make sure to always use your main |
| ranking critera, assuming that a web site that is linked | | | | keywords in your website's links. |
| to by other sites of similar interest will be a more | | | | Always check its PageRank before linking to another |
| valid search result to users. | | | | website. If the site has a PageRank of zero, you |
| By providing great information on your website, | | | | should reconsider linking to them. Many times, sites |
| many other sites will want to link your site to their | | | | that have a PageRank of zero and have been around |
| own. For example, if you write a useful article about | | | | for a longer period of time means Google has |
| how to travel cheap in Hawaii, dozens of Hawaiian | | | | blacklisted them. Always link to only those sites that |
| travel websites, Hawaiian airlines, and other Hawaiian | | | | are relevant to yours. |