| London is the capital of one of only four trillion dollar | | | | 2012 will be hosted by London. |
| economies in the European Union, and aside from | | | | Not only will the Olympic Games be held in London in |
| being steeped in over 2,000 years of history dating | | | | 2012, but every day there is a significant event being |
| back to pre-Roman times, it has a rich cosmopolitan | | | | held here, whether social or commercial, artistic or |
| tradition founded on Empire, immigration, and global | | | | product launch, attended and viewed by millions or a |
| commerce which is reflected in the quality of events | | | | handful. This rich history of organising and holding |
| held in the city all year round. | | | | events of all descriptions has generated a support |
| London is recognised globally as a leading city for not | | | | sector that can cater for any event from the |
| only commerce, but culture, fashion, music, sporting, | | | | �9 billion Olympic Games, a Hollywood movie |
| and intellectual activity, recognised by the international | | | | premiere, or a CD release to a daily parade of |
| community with the award of the most prestigious | | | | corporate events held in a formal setting or at a |
| sporting event in the world - the Olympic Games for | | | | prestigious sporting occasion. |