| In these tough economic times, smaller bridal and | | | | competitive edge that will not only pay for itself |
| tuxedo shops are continually searching for more | | | | after only 3 customers, but also arm your customers |
| efficient ways to increase sales against their larger | | | | with excitement and knowledge not found anywhere |
| counterparts. They want to do so without | | | | else. |
| compromising the quality they have come to be | | | | When Mrs. To Be excitedly leaves your shop, not |
| known for. In essence, they want to ‘knock | | | | only will she be lovingly envisioning the most romantic |
| out’ the competition without sacrificing customer | | | | place to honeymoon, but she will be armed with the |
| satisfaction. | | | | knowledge that this is a worthy private referral club, |
| Although wholesale pricing (for goods) has gone way | | | | like no other. |
| up as many buyers and consumers are astutely | | | | Having access to beautiful resorts, car rentals and |
| aware, the answer is not in simply raising prices. As a | | | | discounted cruises among other amenities will set |
| shop owner, it’s painful when no other viable | | | | your customer’s hearts on fire. They will go on |
| alternative seems available and the only answer is to | | | | to enjoy unlimited worldwide vacations at a fraction |
| raise the price and pass the burden along to your | | | | of the cost, any time they want to. |
| customer. A win-win answer must be sought and | | | | Their private club Concierge will continue to |
| quickly found. | | | | book more beautiful and romantic stays beyond |
| It must be the golden answer that not only makes | | | | their initial honeymoon getaway. Being able to |
| your customers beam with excitement and joy, but | | | | choose, book and go with as little as 48 hours notice |
| one that brings your shop endless referrals. It must | | | | is a huge plus! Many times you will be able to see |
| be one that makes you the toast of the town and | | | | many places your customer has chosen, via |
| the jealous envy of your (direct and indirect) | | | | personally posted videos on the Internet. How |
| business competition. | | | | exciting it will be to show the fun, excitement and |
| Many brides are looking for ways to make her special | | | | benefits previous customers are enjoying and raving |
| day one to remember but also with as less stress | | | | about beyond their special day! |
| and hassle as possible. Being able to give her that | | | | |
| special dress, baubles and beads she’s dreamed | | | | Having a Private club membership will go a long way |
| about is one thing, but to be able to offer | | | | in helping your customers save money right from the |
| “Daddy’s Little Girl” the million dollar | | | | start. It’s an important value and service not |
| financial future (beginning with her honeymoon) is | | | | even a top-notch travel agent offers or probably |
| the golden answer that will set you apart. That | | | | knows about. But you will! |
| ‘golden answer’ lies with a Private Vacation | | | | |
| Club membership. | | | | Your customers will find signing up for membership to |
| This one little ‘sneaky’ service, when added | | | | be quick, painless and easy with a special and |
| to your business, can quickly skyrocket your sales | | | | beautifully prepared website that you can personalize. |
| and send your bridal (or tux) business through the | | | | |
| roof! | | | | Like a doctor’s office or a well liked, restaurant, |
| Many of your customers will more than likely, not | | | | your business walls, too, will be covered in post |
| have heard of (or thought they could not afford) | | | | cards, notes and memento’s of thrilling vacations |
| such a membership service, but once they learn it is | | | | and events. The ever-constant sales and accolades |
| a 100 year, unlimited vacation club with the low, one | | | | will continue to ooze in for introducing them to the |
| time, entry fee, they won’t be able to imagine | | | | club. |
| being without it. They will realize a wonderful, relaxing | | | | |
| and breathtaking honeymoon along with the | | | | Now, imagine those sales also coming from would be |
| knowledge that they are saving hundreds of | | | | customers calling in or walking through your door who |
| dollars through this club membership. | | | | are just looking to join the club! |
| Not only will they bask in newfound glow of | | | | |
| excitement, but so will you. You just gave them the | | | | So, instead of (just) the standardized tux for your |
| exact and only key they need to unlock their | | | | groom or dress and accessories for your bride, you |
| unlimited, financial future. | | | | can now save them time, money, gas and freedom |
| Being in the bridal business is as exhausting as it is | | | | by showing the added value of membership well past |
| thrilling, and to effectively squash the competition, | | | | that one very special day. Your business and bank |
| you have to be able to offer something essentially | | | | account will immediately show the huge difference, |
| different than what they can get elsewhere. Offering | | | | as well. |
| the “Membership Of a Lifetime” is that | | | | |