Employee Praise & Recognition - Why They Matter & How to Do it Right

"I have yet to find the man, however exalted hisShow Approval Immediately
station, who did not do better work and put forthWhen you see good job performance, or improved
greater effort under a spirit of approval than under ajob performance, make a point of saying something
spirit of criticism." - Charles M. Schwabto the employee at that moment. Constantly keep
From Diet Books to Performance Managementan eye out for positive behavior from employees
I am convinced that if you want to write athat you have criticized in the past. People work
bestselling book, you just have to put the wordharder when you recognize their improved efforts.
"diet" somewhere in the title. Similarly, if you want toNever let too much time pass before you praise an
write a best seller in the business world, be certain toemployee's performance. If you do, your employee
use the words "leadership" or "team." Much likemay think you have failed to notice their good
dieters searching for that perfect system that will letperformance and it will soon drift back down to the
them eat anything they want and still lose weight,minimum standard.
many managers are searching for an easy way toPraise Specific Behaviors Not General Behaviors
improve employee performance and productivityA behavior is something that a camera can see or a
without having to change their own managementtape recorder can hear. It is not attitude, mood, or
behavior. On some level, we all know that anydesire. Focus on observable results. Instead of saying,
successful weight loss program that succeeds"Great job on that sales campaign Sally!" say, "Sally,
operates on just two basic principles: eat less andyou did a great job on the sales campaign. I saw you
exercise more. In business, the best ways toincreased your sales 125 over last quarter and you
increase job performance, create high functioninglanded 3 new accounts each worth over $10,000.00.
teams, and improve employee satisfaction are stillThat is outstanding job performance and we are
positive reinforcement, praise, and recognition.lucky to have employees like you!" This feedback
Why a Good Salary Is Not Good Enough to Producetells Sally exactly what behaviors she did right and
the Best Resultsalso what behaviors you are looking for in the future
Managers often ask, "Why should I have to praisethat you consider to be "outstanding performance."
and reinforce someone for a job I am already payingUse a 4 to 1 Ratio of Praise to Criticism
them to do?" Unfortunately, the work activity thatThis means that for every one time you criticize an
has the highest correlation to paying someone aemployee's behavior, you should find four positive
salary is not job performance - it's attendance. Putbehaviors to praise and reinforce. This is based on
simply, if you pay people, they will show up for worksound research that shows that criticism has much
because they know if they don't then they will notmore impact on someone's functioning than praise. If
get paid. For many workers, salary alone producesnegative comments are not balanced by more
only average job performance, not high jobpositive comments your employees will simply learn
performance. A recent employment survey foundto ignore your negative comments by saying to
only about 25% of workers reported that they werethemself, "Oh she is always criticizing me about
working up to their full capacity. Almost half admittedsomething so why should today be any different."
that they only did the minimum required and heldBut, when criticism is mixed with praise in this 4:1
back any extra effort. It's clear that good wages areratio, employees will actually be much more receptive
important to attract employees, but they have veryto your negative feedback and more likely to change
little impact on job performance or productivity.their behavior because they know that they are
The Right and Wrong Way to Use Praise andvalued and appreciated.
Positive ReinforcementIncentives Should be Tied to Individual Performance
Far too many managers think an occasionalThe problem with big incentive rewards like
"at-a-boy" is all they need to know about behaviorSalesperson of the Month is that the same few high
management. Unfortunately, these same managersperforming employees tend to win them. Many
tend to focus so much on solving problems and fixingaverage performing employees feel like, "Forget it!
mistakes that often they create a punishment modelBob always wins that Hawaii trip, so why bother?" By
of management where bad behavior getsusing prizes that everyone can win and tying them to
consistently punished and good behavior getsindividual performance you create a powerful
consistently ignored. This management style focusesincentive for all employees. This point is best
solely on employee weakness and error and tends toillustrated with Mary Kay's Pink Cadillac lease program
lower employee performance and creates a negativefor top sales leaders. Any sales person who reaches
relationship between managers and employees.Ofa certain level of sales is awarded a leased car as a
course, problems must be addressed, but supervisorsprize. In 1988 Mary Kay awarded over 500 cars, and
and managers that seek high performance must shiftby 2000 that number had risen to over 9000. There
far more attention to noticing positive employeeis no limit to how many sales people can win the
behavior and learn to develop a set of skills toprize and every time a sales leader wins a car, they
consistently reinforce and strengthen it when itfeel motivated, valued, and appreciated -- and Mary
occurs.Kay gets a little bit richer.