| In the previous article on how to "Boost Traffic, | | | | Simply put, a long tail keyword means a longer search |
| Search Rankings and Sales With Web 2.0," we talked | | | | term your prospects will enter in order to find your |
| about how building Squidoo and HubPage "lenses," | | | | lens. The beauty of long tails is that not only do you |
| which is their word for websites, can help you deliver | | | | greatly reduce your competition, these people have a |
| more traffic to your other sites as well as make | | | | specific idea of what they want and are much more |
| sales right on your lenses. | | | | likely to buy. They are not, as a rule, window |
| The concept of these social networking sites is | | | | shoppers but are more likely to be real shoppers. |
| simple. Just as smart business people build effective | | | | Some Squidoo or HubPages users create multiple |
| networks of contacts in the offline world, these sites | | | | lenses using several long tail keywords that relate to |
| enable you to unleash the power of the web for | | | | their niche. For example, if you are marketing |
| your networking. | | | | Honeymoon Vacations for Seniors, you might want |
| First you build a lens that offers valuable information | | | | to combine the above examples and create one site |
| on your topic. Of course you also add links to your | | | | for "Senior Honeymoon Vacations to Italy," and |
| other sites, including the squeeze page or capture | | | | Senior Honeymoon Vacations to Hawaii." Now you |
| page for people to opt in to your list. The most | | | | have several lenses that all will point links to your |
| important thing to remember in this phase of social | | | | main site and will all deliver traffic to that site. |
| networking is to use specific, "long tail keywords" in | | | | The next thing to remember is that Each separate |
| the title, URL and article titles of your lens. | | | | article and module you create in your lens must also |
| "Long tail keywords" are simply longer descriptions | | | | contain a long tail keyword in the title. I've already |
| that relate to your topic. For example, if you are | | | | mentioned that the title of your lens and your URL |
| marketing Honeymoon Vacations, you will probably | | | | should contain your keyword, but you need to really |
| have a lot of competition when people do a Google | | | | emphasise that keyword in your articles as well. |
| search for "Honeymoon Vacations." | | | | I must, however, add the caveat that if you over do |
| But if you narrow your niche, you automatically | | | | this, Google may flag your lens as a spam site. The |
| lengthen the search term people will use to find you. | | | | general rule is to use your keyword in the title of an |
| So long tail keywords you might use would be, | | | | article and then use it about 3 or 4 times per 100 |
| "Honeymoon Vacations for Seniors," if you are | | | | words in the body of your articles. |
| targeting a market of people over 55 who are | | | | That should get you started on lensbuilding. In the |
| getting married. | | | | next article I will discuss how to use the networking |
| Or your long tail might target specific locations like, | | | | aspect of these sites to build a lot of links and traffic |
| "Honeymoon Vacations to Italy," or "Honeymoon | | | | to your lenses. |
| Vacations to Hawaii." | | | | |